Platinum is one of the rarest metals and so it is extremely valuable. The annual worldwide production of platinum is only around 160 tons.
Read more about Platinum.
Gold is the absolute oldest of all metals. It doesn't corrode, tarnish or rust, so you can count on it to always stay gorgeous.
Read more about Yellow Gold.
White gold is quickly becoming the most popular style of gold. Often, white gold is purchased in 14 carat jewelry because it looks more similar to platinum.
Read more about White Gold.
Pure gold is great because it doesn't tarnish, rust or corrode. It is a strong metal, but can still be sculpted into various shapes. Often, in fine jewelry, gold is mixed with other metals to give it more strength and resilience.
Read more about Rose Gold.